Kipling, a renowned global fashion brand, specializes in crafting stylish and functional bags, backpacks, and accessories. Their products stand out for their use of high-quality, durable materials, ensuring long-lasting reliability. With a playful and vibrant aesthetic, Kipling offers a diverse range of colors and patterns to choose from. Recently, Kipling partnered with Barbie for a special campaign, dedicated exclusively to the color PINK.

For this collaboration, Paper Trails Europe joined forces with Kipling to execute Wild Posting campaigns in Madrid and Barcelona. The vibrant campaign in Madrid targeted prominent locations like El Corte Inglés Preciados, Goya, Castellana, and Princesa. Similarly, in Barcelona, eye-catching B1 posters featuring a bright pink creative were strategically placed around Plaza Catalunya and Diagonal, captivating the attention of passersby. Then, together with their Dutch label, Stadsbehang, Paper Trails Europe launched a Wild Posting campaign in Brussel, featuring A1 posters.