Belstaff
Belstaff is a British luxury clothing brand that was founded in 1924. The brand is known for its high-quality and stylish outerwear, including leather jackets, waxed cotton jackets, and parkas. Belstaff also offers a range of other clothing items, including shirts, knitwear, and trousers, as well as accessories such as bags, hats, and belts. The brand’s products are designed to be both functional and fashionable, making them popular with motorcyclists, adventurers, and fashion-conscious individuals alike.
For the promotion of the brand’s clothing line for Spring Summer 2023, Paper Trails Europe launched a wild posting campaign in Berlin using A1 format posters in March. To make an impressive mark on the city of Berlin, also big 4sheet and huge Abri sized posters were used for wild posting. To visualize the campaign itself, professional photography and a professionally edited video was also produced.
