The Blackpink Born Pink Pop-Up experience in London is an exhilarating event that transforms the iconic K-pop group’s vibrant world into a tangible reality. Located in the heart of the city, this immersive pop-up provides fans with an extraordinary opportunity to fully immerse themselves in the captivating universe of Blackpink. To generate buzz for this event, Paper Trail Europe executed a dynamic Wild Pasting campaign across London in June 2023.

This innovative campaign featured eye-catching 4 sheet posters strategically placed throughout various boroughs of London. The campaign effortlessly caught the eye with its large format posters showcasing a dominant pink colour scheme, ensuring it stood out among the array of remarkable Wild Postings scattered throughout the city.