Foot Locker X New Balance

New Balance XC72

The New Balance XC-72 sneakers are sneakers that immediately demand attention wherever they go. They are chunky sneakers that know how to bring retro together with the future like no other.

This matches the bold promotion campaign that we have set up for Foot Locker. Using two mixing creatives we took over the streets in Paris.



  • Paris
  • July 2022
  • B1 posters
  • 2 creatives

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