Wild posting in Madrid

Embark on a dynamic journey with wild posting (also known as affichage or flyposting) in the heart of Madrid. Your message finds its wings as it graces the diverse districts of this bustling city. With an extensive history of successful campaigns in Madrid, we’ve mastered the intricate tapestry of its streets, guiding your message to the perfect nooks that resonate with your target audience.

Picture your campaign’s resonance reverberating across the cityscape. From vibrant sights to thriving shopping and nightlife hubs, your message thrives in the tapestry of Madrid’s daily life. There’s no escaping its captivating grasp. As these posters become woven into the city’s fabric, your message is poised to linger long after it’s seen.

Why Paper Trails Europe?

  • Dedicated local team of installers
  • For every budget and every message
  • Short lead times

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Optimal visibility

Wild posting stands as the paramount conduit for delivering your message to the masses. By weaving ephemeral advertising spaces into the urban canvas, we transcend the limitations of traditional media. Old town centers, creative enclaves, and bustling streets become the stage for your message. This avenue is not only accessible but also remarkably affordable, making it an ideal form of outdoor advertising.

Campaigns in Madrid

Madrid boasts an array of distinct districts—Villaverde, Puente de Vallecas, Ciudad Lineal, Chamartín, Arganzuela, Usera, and more—each with its unique personality. Through meticulous understanding, we pinpoint the locales where your wild posting campaign can truly flourish. Our arsenal includes B1 and B0 poster sizes, and we’re well-equipped to elevate your campaign with 3×2 mega site posters.

Previous wild posting campaigns by Paper Trails Europe

Our footprint spans across Madrid and beyond, etching remarkable wild posting stories for renowned brands. Kipling x Barbie, Lync & Co, Armani, Puma x Dua Lipa, Gorillaz, and more have harnessed the prowess of our campaigns. Embark on an exploration of these feats through the images below, igniting your imagination and igniting your own marketing journey.


Combining wild posting with other services

The Echo of Consistency. Repetition begets retention. Hence, in Spain, wild posting often partners with kindred promotions: sticker campaigns, mupis, abris, and even billboards. Across the border, the Netherlands presents a canvas rich in such opportunities.

Paper Trails Europe. Based in Amsterdam

Born in Amsterdam in 2013, Paper Trails Europe’s roots run deep. We’ve mastered landscapes like Spain. Be it a brief yet impactful guerrilla campaign or an enduring brand presence embellished on prime locations, we’ve got your back. Join us in making your brand an unforgettable part of the Spanish narrative. Contact us today to learn more and get started on your wild posting journey.


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