Paper Trails Europe and Pied-de-Poule joined forces in a creative collaboration for a captivating Wild Posting campaign. Embracing the name inspired by the iconic houndstooth pattern, known as Pied-de-Poule in French, the beauty salon showcases their dedication to timeless elegance infused with a modern touch.

With their upcoming salon opening in the vibrant heart of London, nestled between Marylebone, Soho, and Fritzrovia, Paper Trails Europe orchestrated an engaging awareness campaign. This initiative featured a series of eye-catching B2 posters strategically placed across the city, complemented by larger Paste Ups positioned near the salon’s location. The campaign’s aim was to entice and captivate the attention of passersby, generating excitement and anticipation for the new salon’s opening.