Launch of new collection in London.

Gauge81 is a contemporary fashion brand that was founded in Amsterdam in 2018. The brand is known for its minimalist, sophisticated designs that combine luxurious materials with clean, modern lines. GAUGE81’s collections feature a range of elegant, versatile pieces that are designed to be worn for a variety of occasions, from casual to formal.

Gauge81’s designs have gained a global following and have been worn by celebrities such as Kendall Jenner and Dua Lipa. The brand’s aesthetic is characterized by a focus on simplicity, quality, and attention to detail, and its designs are favored by fashion-forward individuals who appreciate modern, understated luxury.

To showcase the new collection of Gaug81 – the fashion label decided to have the campaign over in the UK, London for a flight of two weeks. To have the right visibility we used the B2 for the frequency in the city. The bigger size 4 sheets was added for the hotspots in London and the impact.

The focus of the campaign was in areas like Borough market, Central London, UA East and Deconshire st Sofia House and around the Bistrotheque (23-27 Wadeson St, London)


  • London
  • June 2022
  • 2 creatives
  • B2 and 4 sheets

Other campaigns you might find interesting