Launch of new collection in London.
To show the new collection of Gaug81 – the fashion brand decided to have the campaign over in the UK, London for a flight of 2 weeks. To have the right visibility we used the B2 for the frequency in the city. The bigger size 4 sheets was added for the hotspots in London and the impact.
The focus of the campaign was in areas like Borough market, Central London, UA East and Deconshire st Sofia House and around the Bistrotheque (23-27 Wadeson St, London)