Why we shoot the wall
Every campaign we put up gets photographed. For different reasons. Discover what those pictures are for.
The streets are yours
About us
We started wild posting in 2013 and have never stopped
With our roots in wild posting and 10+ years experience in major European cities we know what works for you. And what doesn’t. As a consulting agency we make your campaign succeed in the urban jungle of your choice. Our approach fits our playing field: we love to put people’s minds in motion.
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Campaign portfolio
We brought them to the streets
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Your brand on the streets
Follow the alternative trail. The street is your playing field
Our services
a wide variety
a wide variety
of street advertising
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Faux OOH just got a rulebook. Now what?
CGI ads that never existed, built on people not being sure. Now the law says you have to tell them. Real for proof, fake for reach.
Beyond the logo: what a projection can really do
A logo on a building is just the warm-up. What a projection can do with place, sound and live interaction, and a silent disco idea for music clients.
The deal behind the billboard
A bus shelter arrives in a city and the city pays nothing for it. Who owns the furniture, what each route costs, and why almost no city will tell you what it earns.
Who says yes? Five routes onto the street
Five ways onto a street, and only four involve somebody saying yes. Who owns the surface, who to ask, and who pays when nobody did.
The poster war: how Amsterdam’s wild posters carved up a city they did not own
Two Amsterdam poster crews went to war over walls neither of them owned. And then, one of them got a licence from the authorities.
Where guerrilla marketing came from
Guerrilla marketing was named in 1984. Amsterdam archives show us the trade is a century older. From an 1875 complaint to a wall for rent in 1915.
Green graffiti, reverse graffiti, chalk stencils: what’s the difference?
Reverse graffiti, green graffiti, chalk stencils: clients mix them up all the time. Here is what each technique is, how long it lasts, and how to brief correctly.
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