Paper Trails Europe (est. 2013, Amsterdam) is an independent out-of-home agency specialised in outdoor street advertising, authorised and guerilla. With a strong track record for campaigns across Europe, we bring your business to the street in all ways possible.

We believe the street should be a visual playground for all brands, people, initiatives and statements. Our up-beat, friendly and inclusive attitude, and our drive to find the best street options for each request has lead us to where we are today. So tell us: which cities in Europe will be y/ours?



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The best of both worlds

What type of outdoor advertising fits best with your budget, brand, campaign goals and message? Paper Trails Europe is just as much an independent media agency for ’traditional’ street advertising as for distinctive ‘guerrilla’ marketing, authorised and unauthorised. Key is to offer the perfect street advertising mix for you where all options will be taken into account – not just our own.

But that is not all – we do it all: production, distribution, logistics, communication, negotiation, campaign reports, and after sales. All around Europe.

Producing art work

It can be a logistic hassle to organise printing yourself and make sure it will arrive in time. Paper Trails take care of the full production proces. We work with established printing houses who deliver fast and economical without compromising on quality.

We offer the following guerrilla street marketing first hand, such as:

  • (Authorised) wild posting
  • (Authorised) poster frames & poster sites
  • Stickering / Clings / Paste ups / Cut outs
  • Chalk graffiti & stencils
  • Building and mural advertising
  • Beamer projection
  • Mega sites / take overs

We offer full media agency service for traditional out-of-home, such as:

  • Billboards & mega sites (digital / analogue)
  • Full wrap advertorial pillars
  • Ad shells & street panels (digital / analogue)
  • Underground advertising
  • Panels in and around train stations


Perhaps you are interested in wild posting your latest collection during a fashion week, designate a pop-up store with chalk stencils or boost likes and shares with spectacular graphics on mega sites? We have short listed past projects for you to explore the possibilities how guerrilla and established street marketing can pop your message. We have done some amazing high impact campaigns for international brands, but as well memorable projects for art initiatives or local communities here in Amsterdam. No matter what your project or campaign is, Paper Trails is open for all sorts of creative requests, expectations and budgets.

Be inspired and do get in touch to get a quote or brainstorm about an idea you have to take your brand or project to the streets, wherever in Europe. 

Paper Trails Europe is fortunate to be the marketing agency for inspiring brands, creative agencies, artists and local projects, like: 

Ace&Tate, Filling Pieces, FILA, Clarks, Lynk&Co, Krakatau, Patta, Champion, The New Originals, Unrecorded, OBEY, Oallery, Warner Music, Armada Music, Caroline Benelux, IKEA, Daily Paper, Crocs, Filippa K, Puma, Hutspot, Hub, Adidas, … and you.



    Important campaign details

    In which countries will the campaign run?

    Campaign period

    Guerrilla or traditional?

    Which type/s of street marketing do you prefer for this campaign? You can tick multiple options.

    Marketing budget

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    Additional information

    Any information or specifications from the above you can write down here:

    Filled in all required fields? Let's go!