QR codes in OOH: Why they usually fail. And why this one worked.
QR codes in OOH often underperform. Here's why we usually advise against them. And why Icelandair's campaign was an exception.
The streets are yours
ALIGNE NYC
Guerrilla
Ace and Tate
Out of Home
Converse x Tyler the Creator
Out of Home
About us
We started wild posting in 2013 and have never stopped
With our roots in wild posting and 10+ years experience in major European cities we know what works for you. And what doesn’t. As a consulting agency we make your campaign succeed in the urban jungle of your choice. Our approach fits our playing field: we love to put people’s minds in motion.
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Our showreel
Our showreel
Campaign portfolio
We brought them to the streets
Converse x Tyler the Creator
Out of Home
NA-KD Paris
Out of Home
ALIGNE NYC
Guerrilla
Lime
Out of Home
Arc Teryx
Guerrilla
Ace and Tate
Out of Home
let's talk
Your brand on the streets
Follow the alternative trail. The street is your playing field
Our services
a wide variety
a wide variety
of street advertising
What we offer
- Green Graffiti
- Wild Posting
- Wild Projection
- Wild Stickers
- Authorised Posting
- Digital Out-Of-Home (DOOH)
- Large Formats
- City Take Overs
- Brand Activations
Active in
Articles
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Leveling up: Welcome to Paper Trails Agency
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Digital Guerrilla Marketing
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Guerrilla Marketing: Tactics and Inspiring Examples
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Once Again We Arrived At Copenhagen Fashion Week!
During Copenhagen Fashion Week, we supported Pandora, Miild, Almada Label and Ace & Tate with a strategic Wild Posting campaign all across key neighbourhoods.
History of Wild Posting
Putting up posters in unexpected city spots and open walls is one of the earliest forms of guerrilla marketing.
Introducing Lumen Trails!
We’re proud to introduce Lumen Trails, our newest addition to the street marketing family specialising in the most creative Wild Projections.
Work with us