How to reach your audience during the summer holiday
Your audience doesn't stay home all summer. Here's how brands follow them to where they actually are.
The streets are yours
ALIGNE NYC
Guerrilla
Ace and Tate
Guerrilla
Converse x Tyler the Creator
Out of Home
About us
We started wild posting in 2013 and have never stopped
With our roots in wild posting and 10+ years experience in major European cities we know what works for you. And what doesn’t. As a consulting agency we make your campaign succeed in the urban jungle of your choice. Our approach fits our playing field: we love to put people’s minds in motion.
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Our showreel
Our showreel
Campaign portfolio
We brought them to the streets
Converse x Tyler the Creator
Out of Home
NA-KD Paris
Out of Home
ALIGNE NYC
Guerrilla
Lime
Out of Home
Arc Teryx
Guerrilla
Ace and Tate
Guerrilla
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Your brand on the streets
Follow the alternative trail. The street is your playing field
Our services
a wide variety
a wide variety
of street advertising
What we offer
- Green Graffiti
- Wild Posting
- Wild Projection
- Wild Stickers
- Authorised Posting
- Digital Out-Of-Home (DOOH)
- Large Formats
- City Take Overs
- Brand Activations
Active in
Articles
Stay updated
Programmatic DOOH: how flexible is it really?
Most brands treat programmatic DOOH as screen buying. But it can do much more, such as location-specific creative, time triggers, and weather activation.
Beauty brand activations: why more brands are choosing the street over the billboard
Beauty brands are rethinking how they use the street. Not just posters and wall space, but real moments people stop for, interact with, and post about.
World Cup 2026 brand activation: The street opportunity not to be missed
When the World Cup kicks off, cities transform. Here's why the street is the smartest World Cup activation, and how mobile projection lets you follow the crowd.
Take me home: The case for interactive wild posting
The best wild posting campaigns don't just get seen. They get taken home. Here's how you turn a street poster into a collectible that fans distribute for you.
QR codes in OOH: Why they usually fail. And why this one worked.
QR codes in OOH often underperform. Here's why we usually advise against them. And why Icelandair's campaign was an exception.
Introducing Wallscapes: New and Old Formats in Paris!
There is a lot of interesting things happening in Paris, so we think it is a perfect opportunity to introduce you to our old & new formats in the city of love!
Leveling up: Welcome to Paper Trails Agency
Did you know that we started out in what was little more than ''broom closet'' in a shared warehouse?
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