What makes a special build actually work
Three brands, three special builds, one same result: people stopped, looked twice, and remembered it. Here's what makes a special build worth stopping for.
The streets are yours
Bruno Mars
Activations
IcelandAir
Guerrilla
SC Freiburg
Guerrilla
About us
We started wild posting in 2013 and have never stopped
With our roots in wild posting and 10+ years experience in major European cities we know what works for you. And what doesn’t. As a consulting agency we make your campaign succeed in the urban jungle of your choice. Our approach fits our playing field: we love to put people’s minds in motion.
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Our showreel
Our showreel
Campaign portfolio
We brought them to the streets
Converse x Tyler the Creator
Out of Home
Balderton
Activations
Ace and Tate
Guerrilla
FC Barcelona x Johan Cruyff
Guerrilla
ALIGNE NYC
Guerrilla
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Your brand on the streets
Follow the alternative trail. The street is your playing field
Our services
a wide variety
a wide variety
of street advertising
What we offer
- Green Graffiti
- Wild Posting
- Wild Projection
- Wild Stickers
- Authorised Posting
- Digital Out-Of-Home (DOOH)
- Large Formats
- City Take Overs
- Brand Activations
Active in
Articles
Stay updated
Beyond Europe: what it takes to run street marketing globally
Every new market comes with its own rules, its own risks, its own learning curve. Here's what it actually takes to make it work, city by city.
You don’t need to sponsor the marathon to own the city
You don't need a sponsorship to win a marathon weekend. Here's how street marketing puts your brand where the crowd actually is.
Fintech marketing: why trust starts on the street
Physical presence builds the trust that fintech and crypto brands need. See how brand activations can do that in person.
Creatively spot-on: when the location inspires the projection
The best projection campaigns aren't just about the light. They're about how you play with the spot you choose. Here's why location should shape your creative.
Fashion week marketing without a runway show
You don't need a runway show to own fashion week. Here's how brands show up on the streets.
How to reach your audience during the summer holiday
Your audience doesn't stay home all summer. Here's how brands follow them to where they actually are.
Programmatic DOOH: how flexible is it really?
Most brands treat programmatic DOOH as screen buying. But it can do much more, such as location-specific creative, time triggers, and weather activation.
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