Why wild posting is king

Wild posting or fly posting is a beloved marketing tool for fashion brands, music productions, retail and culture to realise ‘real’ and authentic brand presentation along their online marketing campaigns. Wild posting campaigns show confidence, bravery and playfulness. But foremost, wild posting is affordable, flexible and available to everyone to create buzz in the streets. 

How it works 

Fly posting or wild posting is an unauthorised guerilla marketing tactic to distribute posters randomly throughout a city with paste and a brush. Urban poster sites can be anything from a construction wall to a lamp post, regulated poster objects or electrical boxes. Location and repetition are key: posters should be visible for pedestrians, traffic and public transport and pop-up unexceptionally on all kinds of sites and spots the city offers. The higher the numbers of posters the more your campaign dominates the streets.

Differentiate & Artistic

Wild posting gives more flexibility, personalisation, fun and differentiation to a marketing team and its creative directors. Sites and posters come in various sizes, grids, and combinations for different levels of impact, visual representation, or budget. 

Why Paper Trails is the one in Europe 

Unlike other wild posting vendors, we are transparent and honest in what we do, where we do it and what you pay for. Paper Trails always keeps your brand, instructions, and risks at heart when distributing the posters around Europe. Paper Trails is specialised and experienced in realising international wild posting campaigns in multiple countries with reliable and convincing results. Our team and network is well connected. We only work with trusted and skilled poster teams around. Where needed, we personally monitor and distribute poster campaigns on site nationwide. 

What is included in our service

Included in our service are production costs for 2 creatives, location lists, risk management, logistics, proof of distribution within days, a professional photo report for your PR/ social media efforts and campaign results. 



USA, United Kingdom, France, Germany, The Netherlands, Belgium, Spain, Portugal, Poland, Scandinavia, Swiss, Italy


  • Service for world wide wild posting requests
  • Reliable & responsive network
  • Transparency in prices and logistics
  • Production costs for 2 creatives included
  • Proof of placement in your inbox within days
  • Professional photo report for marketing use
  • Perfect for last minute campaigns
  • Making some noise on the streets
  • Appeals to young audiences
  • Visually surprising
  • Pops up in city centers & hot spots
  • Affordable and inclusive
  • High quantities
  • Various sizes & combinations
  • Playful, bold and adventurous

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