Launch new car service and website

The new car brand Lynk&Co (2016, Sweden) that wish to represent ‘a new way to car‘, revealed its new platform for the European market on 30 September 2020. 

Even though the number of foot fall and commutes in and between cities are currently below par due to the Covid19 epidemic, Lynk&Co asked Paper Trails to set up a quick last minute campaign in Europe with an a-typical marketing choice for car brands: guerrilla fly posting.

In a short amount of time, Paper Trails Europe and Lynk&Co achieved to release the spontaneous fly posting campaign in 7 countries and 12 cities around Europe to announce simultaneous the launch date of the new car brand. With one call to action poster and four visuals with role models impersonating the brands story and philosophy, Lynk&Co has visually made an impact around Europe.  




  • Wild posting (various sizes) | Postered mega sites
  • 5 creatives
  • September/ October 2020
  • European launch website for new car member and ownership, brand awareness campaign
  • Visibility in city centers, capturing young urban professionals, climate and lifestyle conscious  consumers
  • The Netherlands, Sweden, Belgium, France, Germany, Spain, Italy

Other campaigns you might find interesting