Both& Apparel

BothAnd Apparel is a clothing brand that stands for inclusivity and sustainability. Their mission is to create high-quality, versatile clothing that fits all body types and promotes a positive impact on the environment. They offer a wide range of comfortable and stylish pieces that can be worn for any occasion, from casual to dressy. BothAnd Apparel is a brand that you can feel good about supporting, as they prioritize ethical production methods and use eco-friendly materials in their clothing.

For the promotion of the brand’s clothing line Spring Summer 2023, Paper Trails Europe launched a wild posting campaign in Paris using B1 format posters. The campaign in March, focussed between the 1st and 3rd district near Louvre, Opéra, République and Le Marais, had the goal to raise awareness for this ethical, inclusive and simply inspiring brand.

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