In early April, Paper Trails Europe initiated a campaign to celebrate the launch of an innovative and immersive attraction in Copenhagen. Located within the Copenhagen Central Station, this unique feature known as “THE TUBE” showcases the exciting possibilities of travel culture, inspiring visitors to experiment with their own photos and videos using the extraordinary visuals inside.

To promote the opening of this new experience, A1 posters were strategically placed in several areas including Østerbro, Vesterbro, Christianshavn, and Frederiksberg, which are home to popular districts such as the University of Copenhagen and Kødbyen (the Meatpacking District). These posters aimed to raise awareness of the new attraction and encourage people to visit and explore the unique experience.

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