For Copenhagen Fashion Week this August, Paper Trails Europe collaborated on a rather special campaign with the Danish fashion brand GANNI. The campaign celebrated the collaboration between the contemporary and innovative fashion brand and New Balance, the American brand known for its athletic footwear and apparel. This collaboration birthed a limited-edition run of three iconic trainers.

The campaign was hard to miss during the fashion week hosted in Copenhagen. Bright yellow posters were spread throughout Copenhagen, lighting up the city. Alongside these A1 posters, two scaffolding cloths also showcased a bright yellow design. One took over Gothergade, while the other decorated Ostergade.