This spring, Paper Trails Europe collaborated with Mizuno Sportstyle on a Europe-wide campaign. Mizuno Sportstyle effortlessly combines style and performance, leveraging their rich sports heritage and passion for pushing boundaries. Their footwear targets athletes seeking innovative technology and fashion-forward individuals in search of stylish products. The campaign prominently features Mizuno Sportstyle’s standout shoe, the Wave Rider β, in three stunning creatives.

The campaign comprised various formats across different cities. In London, a combination of 48-sheet, 24-sheet, and 8-sheet formats were utilized in Hackney and Tower Hamlets. In Berlin and Milan, authorized sites featured A1 and 70×100 formats respectively. Amsterdam featured authorized poster sites across the city center, along with a special pillar on Rokin. In Paris, digital screens showcased static and moving images in the areas of l’Opéra, Le Marais, and Le République.