Leveling up: Welcome to Paper Trails Agency
Did you know that we started out in what was little more than ''broom closet'' in a shared warehouse?
Introducing Lumen Trails!
Activations
Guerilla
We’re proud to introduce Lumen Trails, our newest addition to the street marketing family specialising in the most creative Wild Projections.
Lumen Trails transforms buildings into moving stories with bold, high-impact video projections. No screens. No rules. Just pure light, attitude and ideas. From guerrilla drops to city-wide shows and now offered worldwide: if it glows, we go!
How do we do it?
We take a brand’s wildest idea, break it open, rebuild it in pixels, and blast it straight onto the side of a building. Or a bridge. Or a silo. Whatever you’ve got. Wherever you want.
We illuminated the streets for: FC Barcelona, Kipling, Imagine5, Calvin Klein, Eastpak…and many more
Meet our team who’s ready to help you out at info@lumen-trails.com
Our services
Articles
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Digital Guerrilla Marketing
Guerrilla formats but in the digital form have been gaining popularity amongst many brands, LED Trucks, AdWalkers or even AdBikes turn heads...
Guerrilla Marketing: Tactics and Inspiring Examples
Guerrilla marketing is all about creativity, surprising actions, and strategic execution. By thinking beyond traditional channels, brands can leave a lasting impress
Once Again We Arrived At Copenhagen Fashion Week!
During Copenhagen Fashion Week, we supported Pandora, Miild, Almada Label and Ace & Tate with a strategic Wild Posting campaign all across key neighbourhoods.
History of Wild Posting
Putting up posters in unexpected city spots and open walls is one of the earliest forms of guerrilla marketing.
Exciting News: Paper Trails Berlin is Live!
Last December, we launched Paper Trails Berlin, our dedicated platform for the German-speaking markets—covering Germany, Austria, and Switzerland. Now it’s time to
Nike x Amsterdam
During the Amsterdam Marathon, we brought Nike’s energy to life with bold street art installations along the route.
About Us
In the Netherlands, there's a saying: "Stop binnen de lijntjes denken." Translation? "Think outside the box." That's Paper Trails' mentality.
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