Programmatic or direct: which one fits your DOOH campaign?
Two ways to buy the same digital screen. We compare direct and programmatic buying, what they cost, and when to pick which.
Introducing Lumen Trails!
Activations
Guerrilla
We’re proud to introduce Lumen Trails, our newest addition to the street marketing family specialising in the most creative Wild Projections.
Lumen Trails transforms buildings into moving stories with bold, high-impact video projections. No screens. No rules. Just pure light, attitude and ideas. From guerrilla drops to city-wide shows and now offered worldwide: if it glows, we go!
How do we do it?
We take a brand’s wildest idea, break it open, rebuild it in pixels, and blast it straight onto the side of a building. Or a bridge. Or a silo. Whatever you’ve got. Wherever you want.
We illuminated the streets for: FC Barcelona, Kipling, Imagine5, Calvin Klein, Eastpak…and many more
Meet our team who’s ready to help you out at info@lumen-trails.com
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Why we shoot the wall
Every campaign we put up gets photographed. For different reasons. Discover what those pictures are for.
Faux OOH just got a rulebook. Now what?
CGI ads that never existed, built on people not being sure. Now the law says you have to tell them. Real for proof, fake for reach.
Beyond the logo: what a projection can really do
A logo on a building is just the warm-up. What a projection can do with place, sound and live interaction, and a silent disco idea for music clients.
The deal behind the billboard
A bus shelter arrives in a city and the city pays nothing for it. Who owns the furniture, what each route costs, and why almost no city will tell you what it earns.
Who says yes? Five routes onto the street
Five ways onto a street, and only four involve somebody saying yes. Who owns the surface, who to ask, and who pays when nobody did.
The poster war: how Amsterdam’s wild posters carved up a city they did not own
Two Amsterdam poster crews went to war over walls neither of them owned. And then, one of them got a licence from the authorities.
Where guerrilla marketing came from
Guerrilla marketing was named in 1984. Amsterdam archives show us the trade is a century older. From an 1875 complaint to a wall for rent in 1915.
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