World Cup 2026 brand activation: The street opportunity not to be missed
When the World Cup kicks off, cities transform. Here's why the street is the smartest World Cup activation, and how mobile projection lets you follow the crowd.
Introducing Lumen Trails!
Activations
Guerrilla
We’re proud to introduce Lumen Trails, our newest addition to the street marketing family specialising in the most creative Wild Projections.
Lumen Trails transforms buildings into moving stories with bold, high-impact video projections. No screens. No rules. Just pure light, attitude and ideas. From guerrilla drops to city-wide shows and now offered worldwide: if it glows, we go!
How do we do it?
We take a brand’s wildest idea, break it open, rebuild it in pixels, and blast it straight onto the side of a building. Or a bridge. Or a silo. Whatever you’ve got. Wherever you want.
We illuminated the streets for: FC Barcelona, Kipling, Imagine5, Calvin Klein, Eastpak…and many more
Meet our team who’s ready to help you out at info@lumen-trails.com
Our services
Articles
Stay updated
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QR codes in OOH: Why they usually fail. And why this one worked.
QR codes in OOH often underperform. Here's why we usually advise against them. And why Icelandair's campaign was an exception.
Introducing Wallscapes: New and Old Formats in Paris!
There is a lot of interesting things happening in Paris, so we think it is a perfect opportunity to introduce you to our old & new formats in the city of love!
Leveling up: Welcome to Paper Trails Agency
Did you know that we started out in what was little more than ''broom closet'' in a shared warehouse?
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Once Again We Arrived At Copenhagen Fashion Week!
During Copenhagen Fashion Week, we supported Pandora, Miild, Almada Label and Ace & Tate with a strategic Wild Posting campaign all across key neighbourhoods.
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