Faux OOH just got a rulebook. Now what?
CGI ads that never existed, built on people not being sure. Now the law says you have to tell them. Real for proof, fake for reach.
Our favorite Wild Projections so far
Guerrilla
When the sun goes down, cities light up with colorful lights and signs. It’s a great time for projection and video mapping to transform the night. Projection is an amazing way to capture attention. It creates a big impact, involves your brand, and offers a unique experience for marketing. It’s sure to get lots of views, make an impact, and be shared on social media. As we’ve done our fair share of wild projections throughout the world, we thought we’d share some our favorites with you!
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The deal behind the billboard
A bus shelter arrives in a city and the city pays nothing for it. Who owns the furniture, what each route costs, and why almost no city will tell you what it earns.
Who says yes? Five routes onto the street
Five ways onto a street, and only four involve somebody saying yes. Who owns the surface, who to ask, and who pays when nobody did.
The poster war: how Amsterdam’s wild posters carved up a city they did not own
Two Amsterdam poster crews went to war over walls neither of them owned. And then, one of them got a licence from the authorities.
Where guerrilla marketing came from
Guerrilla marketing was named in 1984. Amsterdam archives show us the trade is a century older. From an 1875 complaint to a wall for rent in 1915.
Green graffiti, reverse graffiti, chalk stencils: what’s the difference?
Reverse graffiti, green graffiti, chalk stencils: clients mix them up all the time. Here is what each technique is, how long it lasts, and how to brief correctly.
OOH marketing for startups: how to create street-level buzz without a huge media budget
MOJU, Le Smash and JUNI all prove the same thing: the right streets make a small brand impossible to miss. Here's how each one did it.
What makes a special build actually work
Three brands, three special builds, one same result: people stopped, looked twice, and remembered it. Here's what makes a special build worth stopping for.
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