Out of Home
Go bigger
Discover the power of out-of-home advertising with our street marketing services. Reach your audience through various formats including billboards, scaffolding, full wrap advertorial pillars, ad shells, street panels (digital and analogue), and even underground advertising. Elevate your brand presence around hotspots, public transportation and get as close to your target audience as possible. Maximize your reach and impact with our tailored out-of-home solutions.
“We worked with Papertrails Europe on the launch of our non-profit campaign The Hidden 20%. They got it, worked smartly and quickly, executing a brilliant wild poster campaign and the perfect start of our mission to celebrate great minds that think differently. Thank you!”
We brought them to the streets
Create awareness
Sidewalk rebellion
Frequently Asked Questions
What types of Out-of-Home formats do you offer?
Paper Trails offers a wide variety of Out-of-Home formats, including authorised billboard, digital Out-of-Home (DOOH) solutions, and much more!
How do OOH campaigns differ from Guerrilla marketing?
OOH is advertising in its most classic fashion: traditional, bold, and most of all BIG! While Guerrilla marketing is known for popping up in places you would not expect, appears your message with OOH precisely in the locations your target audience frequents.
Can I combine several OOH formats in one campaign?
Of course! The different formats are ideal to combine because the more your message is seen, the greater the effect.
How much in advance do I have to book OOH formats?
That is depending on the format. While digital solutions are quick to turn around, bigger formats require around a month of booking in advance.
Which European cities or regions are available for OOH?
Paper Trails helps you find the right OOH solution worldwide.
Can you target specific audiences?
Yes, the great advantage of OOH formats is, that you can determine precisely, where your message is displayed.
How are print and digital OOH campaigns priced?
While prices vary per format, size, and duration, you can start being visible from around €2.500.
How long does an OOH campaign typically run?
Our standard flight times are two to four weeks.