Guerrilla Marketing: Tactics and Inspiring Examples
Guerrilla marketing is all about creativity, surprising actions, and strategic execution. By thinking beyond traditional channels, brands can leave a lasting impress
The streets are yours
ALIGNE NYC
Guerilla
Ace and Tate
Out of Home
Converse x Tyler the Creator
Out of Home
About us
We started wild posting in 2013 and have never stopped
With our roots in wild posting and 10+ years experience in major European cities we know what works for you. And what doesn’t. As a consulting agency we make your campaign succeed in the urban jungle of your choice. Our approach fits our playing field: we love to put people’s minds in motion.
Watch video
Our showreel
Our showreel
Campaign portfolio
We brought them to the streets
Converse x Tyler the Creator
Out of Home
NA-KD Paris
Out of Home
ALIGNE NYC
Guerilla
Lime
Out of Home
Arc Teryx
Guerilla
Ace and Tate
Out of Home
let's talk
Your brand on the streets
Follow the alternative trail. The street is your playing field
Our services
a wide variety
a wide variety
of street advertising
What we offer
- Wild Posting
- Wild Projection
- Chalk graffiti
- Wild Stickers
- Authorised Posting
- Digital Out-Of-Home (DOOH)
- Large Formats
- City Take Overs
- Brand Activations
Active in
Articles
Stay updated
Once Again We Arrived At Copenhagen Fashion Week!
During Copenhagen Fashion Week, we supported Pandora, Miild, Almada Label and Ace & Tate with a strategic Wild Posting campaign all across key neighbourhoods.
History of Wild Posting
Putting up posters in unexpected city spots and open walls is one of the earliest forms of guerrilla marketing.
Introducing Lumen Trails!
We’re proud to introduce Lumen Trails, our newest addition to the street marketing family specialising in the most creative Wild Projections.
Exciting News: Paper Trails Berlin is Live!
Last December, we launched Paper Trails Berlin, our dedicated platform for the German-speaking markets—covering Germany, Austria, and Switzerland. Now it’s time to
Nike x Amsterdam
During the Amsterdam Marathon, we brought Nike’s energy to life with bold street art installations along the route.
About Us
In the Netherlands, there's a saying: "Stop binnen de lijntjes denken." Translation? "Think outside the box." That's Paper Trails' mentality.
Opening our new Amsterdam Office
We are thrilled to announce a significant milestone in the journey of Paper Trails. We have always prided ourselves on our creativity, innovation, and ability to del
Work with us