Eastpak

In early 2024, Paper Trails organized a Wild Projection activation for Eastpak as part of their ‘Built-to-Resist’ campaign. Drawing inspiration from Cosplay, the campaign showcases superhero-esque visuals.

The Wild Projection took place in Antwerp, with projections near the Voetgangerstunnel, MAS, and the Boerentoren, all located in the city center. The combination of visuals and the Wild Projection instilled a genuine superhero atmosphere in the activation.