Skip to content

Eastpak

In early 2024, Paper Trails organized a Wild Projection activation for Eastpak as part of their ‘Built-to-Resist’ campaign. Drawing inspiration from Cosplay, the campaign showcases superhero-esque visuals.

 

The Wild Projection took place in Antwerp, with projections near the Voetgangerstunnel, MAS, and the Boerentoren, all located in the city center. The combination of visuals and the Wild Projection instilled a genuine superhero atmosphere in the activation.

Antwerp, Belgium
February 2024
Services provided
Related work

Discover more

British Heart Foundation
British Heart Foundation Activations
Dopper: World Refill Day Guerilla
Kipling: Return of the Monkey Activations
UGG
UGG Guerilla
Aligne x Lucy Bronze Guerilla
Eastpak
Eastpak Guerilla
Gorillas
Gorillas Guerilla
1inch Network
1inch Network Guerilla
Belstaff Guerilla
Work with us
1
2
3
4
5
Last Page

Tell us about your campaign or project

Nothing concrete yet? No problem, let's figure it out.

What's the destination?

Let us know where you are looking to take over.

What's the approach?

Select the media type(s) that take your interest.

What else should we know?

This helps us get of to a flying start with your campaign.

Your contact details