Beyond Europe: what it takes to run street marketing globally
Every new market comes with its own rules, its own risks, its own learning curve. Here's what it actually takes to make it work, city by city.
Introducing Wallscapes: New and Old Formats in Paris!
Out of Home
Let’s see what’s happening in Paris!
We think it is a perfect opportunity to re-introduce you to our formats in the city of love!
Paris, is constantly proving to be the forefront for street advertising. With so much happening in the city, from Fashion Weeks to Marathons, brands wish to be even a fraction of the talk on the streets. Paper Trails’ experience on the streets can help with that!
Although we specialise in guerrilla campaigns we offer many other out-of-home formats in Paris. Our catalogue and expertise is always expanding so we would love to re-introduce you to some of our most popular street marketing options.
Let’s start with our top guerrilla formats: LED Truck & Wild Projections
Wild Projections display temporary messages or videos on buildings, creating a “wow” factor, and increases brand visibility both offline and online. Think of your campaign projecting nearby iconic buildings, showing off your product to the passersby, creating a great buzz around your creative marketing solution.
Just like projections, LED Truck also offer an interesting take on a street campaign. You can take your message directly to where your target audience is, and thanks to their size and dynamic content, this format immediately captures attention. People stop, watch, and often take photos or videos, which are then shared on social media.
Leading out-of-home formats in the city
What’s fun about Paris is that it is not afraid to go big. With so many leading brands in the city, the streets have adapted to showcase all the big names across large and breathtaking formats across all the popular hubs. E.g. metrodocks are a great solution if you wish to reach both daily commuters, as well as, tourists from all around the world.
Then, if a brand wishes for an outdoor takeover, scaffolding is perfect! One of the most premium formats, it delivers impactful campaigns and ensures it will be noticed..even in the busiest street corners.
All of that wasn’t enough! To bring more colours to city, we have worked hard to establish something fresh and high end on the streets…
And here is the biggest news for everyone wishing to have an amazing campaign in Paris. Our newest format…
As Wild Posting in Paris is strongly discouraged, almost no posters on the streets anymore. To find a solution and keep up the spirit of street level postings, we have found an alternative: Wallscapes, our newest permitted format!
We’re committed to creating a cleaner and more inviting city. In Paris, this begins with addressing a significant urban challenge: retail vacancy. Closed stores, dilapidated façades, graffiti, and illegal posters do not simply blend in; their proliferation gradually diminishes the appearance and vibrancy of a neighborhood.
To combat this, we implement temporary urban enhancement solutions for vacant retail spaces. Our approach includes:
– Restoring and cleaning façades by removing graffiti and illegal signage and refreshing surfaces
– Activating empty storefronts while they await sale or relocation
– Reintroducing a high-quality visual presence that is calm, elegant, and controlled
Once these foundational steps are completed, we transform these spaces into high-end wallscape featuring carefully selected premium brands that harmonize with the street ensuring no visual overload and a respectful urban impact.
To reassure you we have many other formats to offer, so if you wish to find out more about our inventory in Paris just reach out to us on info@papertrailseurope.com
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