QR codes in OOH: Why they usually fail. And why this one worked.
QR codes in OOH often underperform. Here's why we usually advise against them. And why Icelandair's campaign was an exception.
Exciting News: Paper Trails Berlin is Live!
Activations
Guerrilla
Out of Home
Last December, we launched Paper Trails Berlin , our dedicated platform for the German-speaking markets covering Germany, Austria, and Switzerland. Now it’s time to spread the word!
Our focus? Off course Guerrilla marketing at its best, combined with out-of-home/authorised campaigns, brand activations, and special offers. Whether you’re looking for bold street marketing or innovative brand exposure, Paper Trails Berlin got you covered.
Recent brands that trusted us: HOKA, UGG, Stanley, HUDA Beauty, and the Union.
Meet Jonas, our German Account & Traffic Manager, who’s ready to assist with your campaigns.
Our services
Articles
Stay updated
Introducing Wallscapes: New and Old Formats in Paris!
There is a lot of interesting things happening in Paris, so we think it is a perfect opportunity to introduce you to our old & new formats in the city of love!
Leveling up: Welcome to Paper Trails Agency
Did you know that we started out in what was little more than ''broom closet'' in a shared warehouse?
Digital Guerrilla Marketing
Guerrilla formats but in the digital form have been gaining popularity amongst many brands, LED Trucks, AdWalkers or even AdBikes turn heads...
Guerrilla Marketing: Tactics and Inspiring Examples
Guerrilla marketing is all about creativity, surprising actions, and strategic execution. By thinking beyond traditional channels, brands can leave a lasting impress
Once Again We Arrived At Copenhagen Fashion Week!
During Copenhagen Fashion Week, we supported Pandora, Miild, Almada Label and Ace & Tate with a strategic Wild Posting campaign all across key neighbourhoods.
History of Wild Posting
Putting up posters in unexpected city spots and open walls is one of the earliest forms of guerrilla marketing.
Introducing Lumen Trails!
We’re proud to introduce Lumen Trails, our newest addition to the street marketing family specialising in the most creative Wild Projections.
Work with us