OOH marketing for startups: how to create street-level buzz without a huge media budget
MOJU, Le Smash and JUNI all prove the same thing: the right streets make a small brand impossible to miss. Here's how each one did it.
Exciting News: Paper Trails Berlin is Live!
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Guerrilla
Out of Home
Last December, we launched Paper Trails Berlin , our dedicated platform for the German-speaking markets covering Germany, Austria, and Switzerland. Now it’s time to spread the word!
Our focus? Of course Guerrilla marketing at its best, combined with out-of-home/authorised campaigns, brand activations, and special offers. Whether you’re looking for bold street marketing or innovative brand exposure, Paper Trails Berlin got you covered.
Recent brands that trusted us: HOKA, UGG, Stanley, HUDA Beauty, and the Union.
Meet Jonas, our German Account & Traffic Manager, who’s ready to assist with your campaigns.
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Beyond Europe: what it takes to run street marketing globally
Every new market comes with its own rules, its own risks, its own learning curve. Here's what it actually takes to make it work, city by city.
You don’t need to sponsor the marathon to own the city
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Fintech marketing: why trust starts on the street
Physical presence builds the trust that fintech and crypto brands need. See how brand activations can do that in person.
Creatively spot-on: when the location inspires the projection
The best projection campaigns aren't just about the light. They're about how you play with the spot you choose. Here's why location should shape your creative.
Fashion week marketing without a runway show
You don't need a runway show to own fashion week. Here's how brands show up on the streets.
How to reach your audience during the summer holiday
Your audience doesn't stay home all summer. Here's how brands follow them to where they actually are.
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