The poster war: how Amsterdam’s wild posters carved up a city they did not own
Two Amsterdam poster crews went to war over walls neither of them owned. And then, one of them got a licence from the authorities.
About Us
Activations
Guerrilla
Out of Home
Let’s face it: most marketing campaigns fade into the noise. They’re safe, they’re predictable, and they’re utterly forgettable. That might cut it for businesses playing small, but if you’re here to dominate, it’s time to smash the mold. Or better yet, set it on fire and forge something entirely new.
At Paper Trails, we don’t just build campaigns. We engineer experiences—the kind that stop people in their tracks, spark conversations, and stick in their minds. Here’s how we make it happen:
1. Transforming your idea into something extraordinary
You bring us your idea—whether it’s a rough concept or a detailed plan—and we reimagine it. We focus on what you want to communicate, who you want to reach, and how to make your campaign impossible to ignore.
With your vision and our creativity, we’ll craft something unique. Something unforgettable. Something extraordinary.
2. Creativity meets strategic execution
Our roots are in guerrilla marketing, like wild posting and bold street activations. But we don’t stop at creative concepts. We blend raw creativity with rock-solid strategy to deliver campaigns that don’t just catch eyes—they deliver results.
- Eye-catching wild posting in unexpected locations? Done.
- Glow-in-the-dark murals that come alive after sunset? Why not.
- Street activations primed to explode online? Leave it to us.
3. Pushing boundaries to deliver results
We don’t settle for “good enough.” We push. Hard. If your idea needs a tweak, we’ll tell you straight up. Not to ruffle feathers—but to raise the bar. When you’re ready to leave your comfort zone behind, we’ll take you places you’ve never been.
It might take you out of your comfort zone, but the results will be worth it.
4. Making your message stick
Here’s the thing: creativity only counts if it lands. That’s why we design campaigns that don’t just turn heads—they stick.
- Prime urban locations that maximize visibility.
- A look and feel tailored to your brand identity.
- High-quality content (photos and videos) to extend your reach online.
We ensure your campaign resonates far beyond the streets.
5. Impossible?
At Paper Trails, “impossible” isn’t in our vocabulary. Whether it’s a small-scale activation or a global stunt, we find a way to make it happen.
Partner with us to create a campaign that’s bold, impactful, and unforgettable. The city is waiting—let’s make it yours.
For more information about our services, please contact us at info@papertrailseurope.com.
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