Beauty Pie

A first Out Of Home campaign in The United States.

Beauty Pie is a subscription-based beauty brand that offers luxury beauty products at factory cost prices. The brand was founded in 2016 by Marcia Kilgore, a beauty industry veteran who has previously founded several successful beauty brands. Beauty Pie operates on a unique business model that allows customers to purchase high-quality beauty products at a fraction of their retail price.

Beauty Pie’s product range includes skincare, makeup, haircare, and fragrance products. The brand emphasizes transparency, quality, and affordability, and has gained a loyal following among beauty enthusiasts who are looking for high-quality products at affordable prices.

Beauty Pie launched her first out of home campaign in the USA – last March ’22. The label took over the cities: New York, Washington and Philadelphia for a 4 weeks flight. 24*36 and 72*48 size combined with influencers. Remember: The street is Yours!

• New York, Philadelphia & Washington D.C.
  
• March 2022
• 24*36
• 72*48
• 3 creatives
• Locations NYC: 10th avenue – Bank & Greenwich avenue- 7th avenue – Broadway – Spring & hudson and Holland tunnel.
• Locations Philly: South street and American street – Market and Ludlow – N Broad and W Allegheny (B) – Powelton Ave & N 33rd Street – Walnut Street and 23rd Street
• Locations Washington DC: – 3122 M St NW – 2301 Benning Rd – 20 Massachusetts Ave NW – 601 Pennsylvania Ave NW (Corner)