A first Out Of Home campaign in The United States.
Beauty Pie is a subscription-based beauty brand that offers luxury beauty products at factory cost prices. The brand was founded in 2016 by Marcia Kilgore, a beauty industry veteran who has previously founded several successful beauty brands. Beauty Pie operates on a unique business model that allows customers to purchase high-quality beauty products at a fraction of their retail price.
Beauty Pie’s product range includes skincare, makeup, haircare, and fragrance products. The brand emphasizes transparency, quality, and affordability, and has gained a loyal following among beauty enthusiasts who are looking for high-quality products at affordable prices.
Beauty Pie launched her first out of home campaign in the USA – last March ’22. The label took over the cities: New York, Washington and Philadelphia for a 4 weeks flight. 24*36 and 72*48 size combined with influencers. Remember: The street is Yours!