EmotionAir, a distinctive showcase at the Balloon Museum within the historic Old Billingsgate space, delves into the complex interplay of art and emotions using inflatable installations. The immersive experience highlights contributions from twenty artists, interpreting a range of emotions.

To generate awareness for the exhibition’s launch, Paper Trails executed an impactful wild posting campaign across London. This included a mix of B2 posters, featuring two distinct designs, and Paste Ups. Both presented a striking combination of black and yellow.