The renowned outdoor apparel and equipment company, Arc’teryx, is known for its quality and performance. For their store opening in London, they wanted to ensure visibility to inform the public of their arrival.

A street marketing campaign was set up around the area of the store opening, King Street in London. The campaign consisted of both Wild Posting and Authorized Posting. This combination allowed for general awareness created by the spreading of Wild Posting, while the Authorized Sites allowed for a more localized message to be spread. Both formats featured a simple yet highly effective black and white visual.