PATTA x TOMMY HILFIGER
Paper Trails Europe and Patta goes a long way. Once more we contributed to spread the latest drop with a vast international wild poster campaign. Simultaneously and on time we distributed across New York, London, Berlin, Munich, Milan and Amsterdam. On April 9 Patta and Tommy Hilfiger dropped their collaborated SS21 collection on pattaxtommy.com. The collection ‘pattaxtommy’ celebrates and supports Pan-Africanism with clothes in representative colours red, green and black. But it’s not all about the clothing line, Patta x Tommy use this momentum to educate us as well. On the site the documentary Katibo Ye Ye (2003) was available to stream (about the journey of a Dutch-Suriname man following the routes of his ancestors in times when slave trading was happening between Suriname, Ghana and Europe). Suriname is also where Patta founders’ roots lie. Secondly, a short film Two become one, shot in Lagos, is created to support the collection and its message. What the Pan-Africanism collection wish to resonate is:
Unity is strength, division is weakness. LOVE FOR ALL.