Faux OOH just got a rulebook. Now what?
CGI ads that never existed, built on people not being sure. Now the law says you have to tell them. Real for proof, fake for reach.
Once Again We Arrived At Copenhagen Fashion Week!
Guerrilla
We are no strangers to Fashion Weeks!
This time we landed in fashionable Copenhagen.
During Copenhagen Fashion Week, we supported Pandora, Miild, Almada Label and Ace & Tate with a strategic Wild Posting campaign all across key neighbourhoods. This maximised visibility and audience engagement, ensuring the brands stood out during one of the top fashion industry’s events of the year.
Stand out in the city!
Wild Posting as well as other guerrilla takeovers prove successful during large-scale events and happenings in every big city. With more travellers and expats in each city, street marketing is experiencing a renaissance proving that traditional form of advertising is still a perfect addition to any brand’s plan, allowing for flexibility and fun new alternatives to online strategies.
Every year Paper Trails works closely with brands to showcase their creative visuals during Fashion Weeks across the globe and with many fashion events to go, you can also promote your brand in the street style!
Reach out at info@papertrailseurope.com
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