Digital Guerrilla Marketing
Guerrilla formats but in the digital form have been gaining popularity amongst many brands, LED Trucks, AdWalkers or even AdBikes turn heads...
Once Again We Arrived At Copenhagen Fashion Week!
Guerilla
We are no strangers to Fashion Weeks!
This time we landed in fashionable Copenhagen.
During Copenhagen Fashion Week, we supported Pandora, Miild, Almada Label and Ace & Tate with a strategic Wild Posting campaign all across key neighbourhoods. This maximised visibility and audience engagement, ensuring the brands stood out during one of the top fashion industry’s events of the year.
Stand out in the city!
Wild Posting as well as other guerrilla takeovers prove successful during large-scale events and happenings in every big city. With more travellers and expats in each city, street marketing is experiencing a renaissance proving that traditional form of advertising is still a perfect addition to any brand’s plan, allowing for flexibility and fun new alternatives to online strategies.
Every year Paper Trails works closely with brands to showcase their creative visuals during Fashion Weeks across the globe and with many fashion events to go, you can also promote your brand in the street style!
Reach out at info@papertrailseurope.com
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