OOH marketing for startups: how to create street-level buzz without a huge media budget
MOJU, Le Smash and JUNI all prove the same thing: the right streets make a small brand impossible to miss. Here's how each one did it.
Once Again We Arrived At Copenhagen Fashion Week!
Guerrilla
We are no strangers to Fashion Weeks!
This time we landed in fashionable Copenhagen.
During Copenhagen Fashion Week, we supported Pandora, Miild, Almada Label and Ace & Tate with a strategic Wild Posting campaign all across key neighbourhoods. This maximised visibility and audience engagement, ensuring the brands stood out during one of the top fashion industry’s events of the year.
Stand out in the city!
Wild Posting as well as other guerrilla takeovers prove successful during large-scale events and happenings in every big city. With more travellers and expats in each city, street marketing is experiencing a renaissance proving that traditional form of advertising is still a perfect addition to any brand’s plan, allowing for flexibility and fun new alternatives to online strategies.
Every year Paper Trails works closely with brands to showcase their creative visuals during Fashion Weeks across the globe and with many fashion events to go, you can also promote your brand in the street style!
Reach out at info@papertrailseurope.com
Our services
Articles
Stay updated
What makes a special build actually work
Three brands, three special builds, one same result: people stopped, looked twice, and remembered it. Here's what makes a special build worth stopping for.
Beyond Europe: what it takes to run street marketing globally
Every new market comes with its own rules, its own risks, its own learning curve. Here's what it actually takes to make it work, city by city.
You don’t need to sponsor the marathon to own the city
You don't need a sponsorship to win a marathon weekend. Here's how street marketing puts your brand where the crowd actually is.
Fintech marketing: why trust starts on the street
Physical presence builds the trust that fintech and crypto brands need. See how brand activations can do that in person.
Creatively spot-on: when the location inspires the projection
The best projection campaigns aren't just about the light. They're about how you play with the spot you choose. Here's why location should shape your creative.
Fashion week marketing without a runway show
You don't need a runway show to own fashion week. Here's how brands show up on the streets.
How to reach your audience during the summer holiday
Your audience doesn't stay home all summer. Here's how brands follow them to where they actually are.
Work with us