The poster war: how Amsterdam’s wild posters carved up a city they did not own
Two Amsterdam poster crews went to war over walls neither of them owned. And then, one of them got a licence from the authorities.
Leveling up: Welcome to Paper Trails Agency
Activations
Guerrilla
Out of Home
We are no longer only Europe-bound.
Welcome to Paper Trails Agency!
Small revision to reflect on our international scope. But first, see how it all began…
Did you know that we started out in what was little more than ”broom closet” in a shared warehouse?
It all began with our founder, Micha, cycling through Amsterdam and putting up posters himself. When the company was expanding and Paper Trails’ co-founder, Patricia, joined shortly after, it became clear that this was a strong pioneering duo in the making. Whatever we were asked to do, we found a way to make it happen. Every brief felt like a new adventure!
This partnership’s deep understanding of the streets, combined with instinct for creating impactful and daring campaigns, and project-driven approach and focus on brand relationships, turned out to be a powerful combination. What started as a two-person team grew into a small office, then our first employees, and eventually into a full-service agency: Paper Trails.
And if it wasn’t enough we have been expanding to new formats, countries & even new branches… further establishing our strong reputation in the world of street advertising.
Today, Paper Trails Agency supports brands with guerrilla campaigns, full out-of-home strategies, and brand activations. And we don’t do this only in the Netherlands. We also operate across Europe, Asia, North America, Australia, and several countries in South America.
Recent brands that trusted us: Paula’s Choice, JD x New Balance, Stanley, Caudalie and many more…
Want to find out more about us & our formats? Email:
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Guerrilla marketing was named in 1984. Amsterdam archives show us the trade is a century older. From an 1875 complaint to a wall for rent in 1915.
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