Santa Cruz is a well-established and iconic brand that has long been synonymous with the world of skateboarding and alternative sports. Santa Cruz is celebrated for its distinctive graphics and bold designs, often featuring eye-catching artwork and a rebellious spirit. The brand’s skateboards are renowned for their durability and performance, making them a popular choice among both professional and amateur skateboarders.

In September 2023, Paper Trails Europe joined forces with Santa Cruz for Wild Posting campaigns in both Berlin and Paris. Berlin featured A1 posters adorned with Santa Cruz’s signature bold graphics, while Paris utilized the same two creative designs presented in a B1 format.