HOKA is a distinctive athletic footwear brand known for its bold, vibrant designs and innovative shoe technology. Their signature oversized midsoles, minimalist branding, and vibrant color palette make their products visually striking. Drawing inspiration from outdoor pursuits, HOKA incorporates advanced materials and collaborates with athletes to ensure performance and durability. Their inclusive approach offers a wide range of styles and sizes, making them a popular choice for athletes and outdoor enthusiasts seeking both comfort and style.

The Berlin Marathon is renowned as one of the world’s most prestigious long-distance running events. It has gained this reputation due to its fast and flat course, which attracts elite runners aiming to set record-breaking times. Along the route, participants pass by iconic landmarks like the Brandenburg Gate and run alongside the scenic River Spree, creating a memorable and picturesque race experience.

In 2023, HOKA and Paper Trails Europe joined forces for a Street Marketing campaign during the marathon. This collaboration involved a combination of Wild Posting, including A1 and large ABRI posters, along with authorized poster sites such as city banners and mini-billboards strategically placed along the marathon route. This ensured that their imagery was impossible to miss for both spectators and runners alike.