A great tool used for street domination is digital screens. Programmatic digital out-of-home (DOOH) advertising represents a dynamic and automated approach to delivering targeted and contextually relevant content on digital screens in various physical locations. Unlike traditional static billboard advertising, programmatic DOOH leverages technology and data to optimize the delivery of messages, ensuring that they reach the right audience at the right time and place.
These screens are strategically placed near bus stops, train stations, on the streets and next to highways. This format allows for a highly customizable marketing campaign. Whether your goal is to reach people at a specific station in the morning or to be visible in a particular area only on weekends,
these options are all possible and can be adjusted even during the campaign.
Why Programmatic Buying?
- Real-Time Bidding
- Data-Driven Targeting
- Dynamic Content
- Flexibility and Agility
- Measurable Results
Customize your Programmatic DOOH Campaigns
These screens are strategically placed near bus stops, train stations, on the streets and next to highways. This format allows for a highly customizable marketing campaign. Whether your goal is to reach people at a specific station in the morning or to be visible in a particular area only on weekends,
these options are all possible and can be adjusted even during the campaign.
Mix and Match Street Marketing Formats
Programmatic Buying can be applied in any campaign and in most countries. Cities such as London, Paris, Stockholm, Oslo, Amsterdam and Berlin are all great locations for setting up either whole programmic digital campaigns or creating a combination with other street marketing formats such as Wild Posting, Wild Projections and Stickers.
Previous Digital Out-of-Home campaigns by Paper Trails Europe
Paper Trails has used Digital Out-of-Home by itself or in combination with other street or guerrilla marketing formats to make sure that their clients are visible wherever needed on the streets across Europe, Scandinavia, the United Kingdom and the United States. Amongst these clients are Mizuno, 1inch Network and JUNI.
To all campaigns
Combining Digital Out-of-Home with other services
The power of repetition. The more often someone sees your message, the better it sticks. That is why Digital Out-of-Home in London is often extended with other promotions such as Stickering, Wild Positng, Wild Projection and traditional Out-of-Home Media. We also have more than enough opportunities in London for these types of promotions.
Paper Trails Europe. Based in Amsterdam
Paper Trails Europe was established in Amsterdam back in 2013. Until then, we’ve been fly posting for years. We know the big European cities like no other. Whether you are looking for a short time guerilla campaign or need continuous coverage for your brand on the best locations, we got you covered.
Get your campaign started here
Leave your details below.
URGENT POSTER DISTRIBUTION