Digital Out-of-home in London

A great tool used for street domination is digital screens. It is one of the more sophisticated and well-known formats used in outdoor advertising.

These screens are strategically placed near bus stops, train stations, on the streets and next to highways. This format allows for a highly customizable marketing campaign. Whether your goal is to reach people at a specific station in the morning or to be visible in a particular area only on weekends,
these options are all possible and can be adjusted even during the campaign.

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Endless Options with Digital Out-of-Home

The extensive options of digital screens offer a variety of creative specifications. In addition to static artwork commonly used in guerrilla campaigns, video and interactive creatives are also possible. These interactive creatives allow for features like countdowns or live updated figures, making them perfect for announcing events.

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Areas of London

London is well known for its diverse type of districts like Kensington & Chelsea, Southwark, Camden, Merton, Hackney, Richmond, Shoreditch, Mayfair, Nothing Hill, Soho and many more. Digital Out-of-Home is an excellent way of targeting the exact areas of interest for your target audience.

Previous Digital Out-of-Home campaigns by Paper Trails Europe

Paper Trails has used Digital Out-of-Home by itself or in combination with other street or guerrilla marketing formats to make sure that their clients are visible wherever needed on the streets across Europe, Scandinavia, the United Kingdom and the United States. Amongst these clients are Mizuno, 1inch Network and JUNI.

 

 

Combining Digital Out-of-Home with other services

The power of repetition. The more often someone sees your message, the better it sticks. That is why Digital Out-of-Home in London is often extended with other promotions such as Stickering, Wild Positng, Wild Projection and traditional Out-of-Home Media. We also have more than enough opportunities in London for these types of promotions.

Paper Trails Europe. Based in Amsterdam

Paper Trails Europe was established in Amsterdam back in 2013. Until then, we’ve been fly posting for years. We know the big European cities like no other. Whether you are looking for a short time guerilla campaign or need continuous coverage for your brand on the best locations, we got you covered.

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