With fly posting (also called affichage or wild posting) in London, your posters are distributed throughout the various districts of the city. As we do a lot of campaigns in London, we know the ins and outs of this city and best places for your campaign. Exactly the places your target audience tends to visit.
Your campaign will be visible all around. Whether they walk by the busy sights or cycle through the shopping or nightlife areas. There’s simply no way around it. By seeing the posters all over the place, your message is guaranteed to stick.
Why Paper Trails Europe?
- Dedicated local team of installers
- For every budget and every message
- Short lead times
Optimal visibility
Fly posting is the most accessible way of getting your message to your audience. By creating pop-up advertising spaces where traditional media are hard to reach, such as old town centers, creative hubs and popular streets. It is currently the most affordable form of outdoor advertising.
Areas of London
London is well known for its diverse type of districts like Kensington & Chelsea, Southwark, Camden, Merton, Hackney, Richmond, Shoreditch, Mayfair, Nothing Hill, Soho and many more. We know exactly which areas are most suitable for your fly posting campaign in London.
Previous fly posting campaigns by Paper Trails Europe
We’ve done some really cool fly posting campaigns in London and other cities in the United Kingdom, for well known brands like Nothing Tech, Magda Butrym, Eton, Tommy Hilfiger and many more. See the pictures below for some inspiration.
To all campaigns
Authorised wild posting
In London we can offer authorised placements. This are fixed locations for 14 days with a permit. So it’s legal advertising. If you want to have a target location or district, the authorised is a good way to advertise. Formats that can be used are 4sheet frames, Billboards, 48sheets etc.
Unauthorised wild posting
An unauthorised campaign of fly posting starts with 2500x B2 and the price of 3,5k. Wildposting is without any permit or permission. With this type of campaign you have more posters to spread around the city. For frequency we use the B2. For more impact we can advice to combine the B2 with some 4sheets, Paste Ups or Megasites.
Combining fly posting with other services
The power of repetition. The more often someone sees your message, the better it sticks. That is why fly posting in London is often extended with other promotions such as stickering, mupis and abris, wild beaming or billboards. We also have more than enough opportunities in London for these types of promotions.
Paper Trails Europe. Based in Amsterdam
Paper Trails Europe was established in Amsterdam back in 2013. Until then, we’ve been fly posting for years. We know the big European cities like no other. Whether you are looking for a short time guerilla campaign or need continuous coverage for your brand on the best locations, we got you covered.
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