Brand campaign in New York, Paris and London.
The campaign in New York covered 22 locations in Manhattan and that reached around 7 million impressions in just a one week campaign. Some locations that were included in the campaign were Boradway St. – 6th Ave and Grand St – Church and Murray and 2nd Ave.
In London we used B2 size posters to cover a large area of the city including areas like SoHo, Mayfair, Hackney and the City Centre.
The 6 different creatives of the campaign were used in B1 sizes in Paris where we focussed on some key areas for the target audience like Opéra, Printemps, Champs Élysée and Rivoli.