Brand campaign in New York, Paris and London.
Magda Butrym is a Polish fashion designer who founded her eponymous fashion brand in 2014. The brand is known for its luxurious, contemporary designs that blend traditional craftsmanship with modern silhouettes and innovative materials. Magda Butrym’s collections feature a range of elegant, feminine pieces that are designed to be both versatile and timeless.
Magda Butrym’s designs have been worn by celebrities such as Gigi Hadid, Emily Ratajkowski, and Bella Hadid. The brand’s aesthetic is characterized by a focus on attention to detail, quality, and craftsmanship, and its designs are favored by fashion-forward individuals who appreciate understated luxury and timeless elegance.
The campaign in New York covered 22 locations in Manhattan and that reached around 7 million impressions in just a one week campaign. Some locations that were included in the campaign were Boradway St. – 6th Ave and Grand St – Church and Murray and 2nd Ave.
In London we used B2 size posters to cover a large area of the city including areas like SoHo, Mayfair, Hackney and the City Centre.
The 6 different creatives of the campaign were used in B1 sizes in Paris where we focussed on some key areas for the target audience like Opéra, Printemps, Champs Élysée and Rivoli.