Discover the newest OOH format on the Parisian streets!
As the city landscape changes and adapts to the current trends, we are on a constant lookout for a fresh reinvention in the outdoor advertising. To look for alternatives we focused on urban spaces with limitless possibilities shaped for creative brand visuals and great audience reach.
We introduce to you Wallscapes.
What makes Wallscapes special?
This brand new format provides flexibility and creative freedom across the busy streets. You can choose your favourite locations amongst the wide network of empty storefronts. Each one of them offers something different which makes your campaign stand out amongst other visuals.
It also, enhances the landscape, making the already iconic Parisian streets more colourful and eye-catching. Whatever your goal, we’ll put your brand in the right place with the right canvas!
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All we need from you is a clear idea of where, when, and who you want to reach. From there, we’ll design a campaign that connects with your audience in the right way, at the perfect time, and in the ideal location. You can choose a single wallscape or focus on a network across the whole city. Everything is possible!
And once live, you’ll be able to see how well your wallscape campaign blends with the urban style…
We select highly visible storefronts in iconic Parisian districts, combining elegance, impact and cultural relevance, tailored to the brand and its audience.
To bring style to the streets, we design refined formats that blend harmoniously into the Parisian urban landscape. No oversized billboards or visual clutter, only clean, high-end media that respect the city’s architecture and aesthetics.
At Paper Trails, we redefine Out of Home with transparent, honest service. Specialising in international street advertising campaigns across Europe, we prioritise your brand and objectives. With a network partners and local, we ensure reliable and convincing results, personally monitoring and distributing campaigns nationwide or locally for maximum impact.
Le Marais, Place de la Bastille, République—all iconic spots in the heart of Paris. Then there’s Saint-Denis, Saint-Germain, and The Hauts-de-Seine—bustling areas just beyond the city center. We believe in respectful urban advertising and impactful campaign, that enhance the city landscape and creates memorable interaction between brands and target audiences.
With our headquarters in Amsterdam, we know exactly which areas suit which goals. Just a few hours’ drive to Paris, we’re frequent visitors—always scouting for fresh, impactful Out-of-Home formats across the city.
Want to learn more about this brand new OOH format? Or are you ready to work with us? Reach out now.