Holie’s

Holie’s wanted Paris to notice. We gave the brand the format that is hardest to scroll past, because it does not live on a screen at all.

A wallscape takes the whole surface. It sits at building scale on a street people already walk every day, and it reaches the group digital keeps missing: the people who are outside.

Paris rewards this. The city is dense, it is walked rather than driven, and a single well-placed wall reaches the same people several times a week.