The new Bruno Mars album was called The Romantic, but visibility alone was not the brief. The campaign called for something people could actually be part of.

We built a custom installation in Amsterdam and Paris: a public structure where passers-by could attach love locks and leave letters for someone special. We had to secure the right non-traditional locations and get building owner approvals on a tight timeline, which required fast coordination and the right local partners. What went up turned the campaign into a shared experience rather than a display.