Balderton Capital wanted to be seen by the people building Europe’s next generation of companies: Founders, operators, technologists. An audience that moves through cities, not through feeds.

We coordinated wild posting, guerrilla placements, wallscapes, and an LED truck across Paris, Berlin, Stockholm, and Munich simultaneously. The centrepiece was Paris, where we secured the largest wallscape we had ever executed in the city. In Stockholm, we added an XL digital screen to the mix, extending the campaign’s reach into a high-impact digital format. Bold visuals, simple message. A brand making its statement at scale, in the right cities, at the right moment.