People are spending more time at home than ever. Not because nothing is happening outside, but because going out takes effort. For Bolt’s “You can’t find this at home” campaign, we gave them a reason to make that effort.
We created three different special builds in Paris, all on a tight timeline. Each one was an activity that only happens outside, made to be used, not just looked at. People stepped in, played and stayed longer than they planned.
And after a night out, the ride back was already sorted. That’s where Bolt came in.
