GANNI
Paper Trails Europe collaborated with the Danish fashion brand GANNI in the spring of 2023. Known for its contemporary designs that blend Scandinavian simplicity with a fashion-forward aesthetic, GANNI’s collections boast bold prints, vibrant colours, and unexpected details, creating a distinctive and modern look. Sustainability is also a key focus for the brand, with a commitment to using eco-friendly materials and sustainable practices throughout its supply chain.
In an effort to showcase GANNI’s unique attributes and important mission, Paper Trails Europe launched a Wild Posting campaign across the city centers of Copenhagen, Oslo & Aarhus in April. Using A1 format posters, the campaign aimed to dominate the streets with GANNI’s powerful, bold imagery, effectively capturing the essence of the brand.
Later in September 2023, a combination of A1 and larger ABRI posters were used to take over the streets of Copenhagen yet again.
