For the release of Rosé’s debut album with a hit single APT., which topped the charts, we took her message to the streets with a groundbreaking multi-city Wild Projection campaign.

Album’s witty lyrics were projected throughout Amsterdam, Berlin, Paris, Lisbon, Madrid, Milan & Stockholm. Spreading the campaign across famous and eye-catching spots we created an unforgettable take-over that amplified the excitement and the buzz around ‘Rosie’.