Johan Cruyff is one of football’s most iconic figures with special connections to FC Barcelona, first as a player then as a coach. The club wanted to mark his death anniversary with something felt in the streets. 

The brief came at the last minute, with barely enough time to make it happen but we made it work. Having worked with FC Barcelona before, we knew where to push on location selection. Projections went up across Barcelona in spots that carried the weight a tribute like this deserved.