Towards the end of 2024, as the nights grew longer, we teamed up with Rains for a stunning Wild Projection campaign in Seoul. We targeted multiple locations in both Gangnam and Insadong—two distinct areas of the city. Gangnam, known for its upscale, modern vibe, contrasts with Insadong, which is celebrated for its traditional and cultural charm.

The film-inspired creative from Rains was a perfect match for the streets of Seoul, resulting in some truly breathtaking imagery.