The women-led fashion brand, focuses on bold aesthetics that encapsulate timeless and chic style. With their dedication to building confidence and creating pieces that build a signature sense of fashion the brand expanded its reach to bring their vision to big cities; this time to the Big Apple!

With their new store opening, Aligne once again collaborated with Paper Trails Europe for a guerrilla campaign in New York. This time we focused on Chalk Graffiti along the route to the shop. Across Manhattan area; Broadway St, Canal St, Greene St and more, we placed stencils with two catchy designs to bring attention to the brand’s new hotspot.