Best way to promote Paula’s Choice ‘Fake 8 Hours of Sleep’ campaign? Coffee Cart & a widespread Wild Posting in London and New York!

For the beauty brand’s launch of their new product we have created a full on activation; handing out coffee, samples and pink Valentine’s day card. To bring even more attention to it we also focused on Wild Posting.

Pink themed posters have covered every inch of both cities, adding charm to the activation and highlighting brand’s style and attention to detail.