Pandora is a well-known brand primarily recognised for its jewellery, particularly its charm bracelets. Founded in Denmark in 1982, Pandora has grown into a global powerhouse in the fashion and accessories industry. Beyond its charm bracelets, Pandora also produces other stylish and contemporary jewellery collections that cater to diverse tastes and occasions, making it a popular choice for individuals seeking fashionable accessories with a personal touch.

During Copenhagen’s Fashion Week, Pandora and Paper Trails joined forces to take center stage. Their collaborative campaign featured six distinct A1 poster designs strategically placed in a grid layout, targeting the bustling hot spots of the fashion event held this January in the capital of their home country.