Mads Nørgaard is a Danish fashion designer renowned for his eponymous brand, Mads Norgaard Copenhagen. Founded in 1986, his label epitomizes Scandinavian chic with a twist of urban edge. Norgaard’s designs are characterized by clean lines, vibrant colors, and bold patterns, reflecting a contemporary yet timeless aesthetic. Embracing sustainability, his brand focuses on producing high-quality, long-lasting pieces that transcend fleeting trends. With a commitment to ethical practices and innovative design.

For the Copenhagen Fashion Week in January 2024, Paper Trails collaborated with Mads Nørgaard on a Wild Posting campaign. This campaign consisted of eight striking images displayed on ABRI sized posters. The usage of bold silhouettes in combination with these large posters made sure the campaign stood out in Copenhagen.