After 62 years, Lois Jeans celebrates a milestone birthday by revisiting iconic jeans and the extraordinary eras they represent. Taking us from the past to the present, they honor and reclaim their heritage.

To mark this special occasion, we provided their wildposting, spreading them throughout the Brera area of Milan during FW ’24 fashion week last February. Opting for the B1 format ensures that this must-see celebration remains a true spectacle.