This April, the Paris Marathon wound its way through the heart of Paris once again. An edition of the marathon that is equally beautiful and historical as the city it runs through. HOKA, known for its bold, vibrant designs and innovative shoe technology, was once again present at this international event.

In Paris, HOKA collaborated with Paper Trails to increase their brand visibility along the marathon route during the week of the event. Street-level panels displayed their distinctive artwork along with their slogan ‘Fly Human Fly’ all along the route, reaching both spectators and the ‘flying’ participants.