Mádara Cosmetics, founded with a commitment to organic and natural ingredients, is a skincare brand dedicated to harnessing the power of nature to deliver effective and luxurious beauty solutions.

This March, Paper Trails collaborated with Mádara Cosmetics on a highly localised street marketing campaign in Paris, where the Q-Chausee d’Antin metro stop featured a full takeover by the skincare brand. Eight distinct creatives covered the walls, showcasing exactly what makes Mádara Cosmetics’ products natural and high quality.